How We Built This Site
We built this the way we teach you to build with AI: not in one long chat, but by directing fleets of agents, reviewing what came back, and deciding what to keep. Here is the honest record, by the numbers.
Underneath the writing sits the machinery: 69,163 lines of code, 252 components, and a 34-rule voice spec we held every sentence to. The numbers below are grouped by who did what.
What we built
How we worked
The fleet that did the building
Staying in the loop
The number we keep coming back to
Of everything here, the last group matters most. About one in five of our messages during the build was a correction: “revert that, I don’t like it,” “this reads like a paragraph, tighten it,” “you didn’t hold this to our own voice rules,” “the serif is throwing me off, use our font system,” “the number says little, give me something of higher value.” The first version was rarely the right one. What made the site good was the choosing and the cutting, done over and over, which is the whole argument of Taste Is a Muscle, Not a Gift.
We wrote about the method while we were using it: How We Used Agent Fleets to Build This Site, How We Caught AI Mistakes With a Second Agent, How We Used Preview Labs to Design This Site, and How We Used Loops Instead of One-Off Prompts.