The signal
People to Follow
The product thinkers whose writing, threads, and talks consistently raise your game. Curated for signal, not noise.
Shreyas Doshi
@shreyas · X (Twitter)
Former PM leader at Stripe, Twitter, and Google. Known for sharp mental models and frameworks — the LNO framework, the three levels of product work, and more. His threads are some of the highest-signal content in product.
Why follow: If you only follow one person for PM frameworks, make it Shreyas.
Lenny Rachitsky
@lennysan · X (Twitter)
The #1 PM newsletter and podcast host. Former PM at Airbnb. Lenny brings data-backed rigour to product and growth questions that most people treat as opinion-based.
Why follow: For research-backed takes on product, growth, and career.
Julie Zhuo
@joulee · X (Twitter)
Former VP of Product Design at Facebook and author of The Making of a Manager. Writes with unusual clarity on design, product leadership, and the craft of building.
Why follow: For the intersection of design thinking and product leadership.
Gibson Biddle
@gibsonbiddle · X (Twitter)
Former VP Product at Netflix and Chegg. Creator of the DHM framework (Delight customers in Hard-to-copy, Margin-enhancing ways). His Netflix case studies are required reading.
Why follow: For product strategy frameworks grounded in real-world outcomes.
Elena Verna
@elenaverna · X (Twitter)
Former growth leader at Miro, SurveyMonkey, and MongoDB. One of the clearest voices on PLG strategy, self-serve, and growth system design. Cuts through growth mythology with operator experience.
Why follow: For PLG, self-serve, and growth strategy you can actually apply.
Marty Cagan
@caborom · X (Twitter)
Founder of SVPG and author of Inspired and Empowered. The canonical voice on empowered product teams versus feature teams. Influential to the point of being controversial — worth engaging with either way.
Why follow: For foundational thinking on product team structure and empowerment.